Outbound sales blog

Practical guides for people who run B2B outbound: what to write, how often to follow up, how many emails one inbox can send, which rules apply and what one meeting really costs.

Cost of a booked meeting, AI SDR vs human SDR

How to work out what one booked meeting costs you, with your own numbers, and where a human SDR still wins.

Cold email first line patterns that come from a company's website

Ten patterns for an opening line that proves you looked, with a template for each.

Cold email laws in 2026 for B2B outbound

CAN-SPAM, GDPR and the rules in the UK and Canada, turned into a checklist you can apply to every campaign.

Cold emails per inbox per day, warmup and sending limits

How many emails one inbox should send, how to ramp a new inbox and why more inboxes beat a higher limit.

Follow up cadence that gets replies

A 14-day sequence across email and LinkedIn, day by day, with the rules for when to stop.

How to define an ICP an AI can prospect against

Firmographics, roles, buying triggers and exclusions, written so software can find the right accounts.

Put the guides to work