OutreachAuto is B2B appointment setting software: it finds companies that match your buyer, researches each one, emails them from your own inboxes, follows up, sorts the replies and sends interested prospects your booking link so the meeting lands in your calendar. It costs 99 USD a month, or 49 USD a month billed yearly, against the 3,000 to 10,000 USD a month that US appointment setting agencies typically charge on retainer.
Try it once on your own website before you pay.
Most B2B companies that want more meetings choose between three options: hire an in-house SDR, pay an appointment setting agency, or buy software that does the setter's job. An SDR in the US costs well over 6,000 USD a month once salary, tools and management are counted. Agencies quote 3,000 to 10,000 USD a month on retainer, or 150 to 750 USD per booked meeting on pay per appointment, according to published 2026 pricing guides from agencies themselves. Software sits far below both, and you keep the domain, the list and every conversation.
Describe who buys from you, for example "US accounting firms with 10 to 80 staff, managing partner". OutreachAuto finds matching companies from public data and from lists you import, and skips every domain on your exclusion list.
It reads each company's website and writes a short brief: what they sell, who they serve and one concrete reason your offer could matter to them now. The opening line of every email comes from that brief.
Emails go out from inboxes on a domain you own, inside a daily limit per inbox, with warmup and rotation. The prospect sees a person from your company, not an agency's SDR using your name.
Follow-ups go out on schedule and stop the moment someone replies, bounces or unsubscribes. Out-of-office replies pause the sequence until the person is back.
Every reply gets a label (interested, not now, wrong person, unsubscribe, out of office) and a suggested answer. "Wrong person" replies with a referral become a new contact automatically.
Interested prospects get your booking link with proposed times in their time zone. The meeting lands in your calendar, and on Growth and Scale it syncs to your CRM with the thread and the account brief attached.
The figures for agencies and in-house SDRs below are typical US ranges taken from 2026 pricing guides published by appointment setting firms. Your own quote will depend on seniority of the buyer and how strictly a meeting is qualified.
| Option | Typical monthly cost | Who owns the list and the domain | Channels | Time to first meetings | Best for |
|---|---|---|---|---|---|
| OutreachAuto | 99 USD month to month, 49 USD a month billed yearly, 249 USD on Growth | You | Email, plus ready LinkedIn tasks for your rep | Usually 2 to 4 weeks, warmup included | Founders and teams of 1 to 15 who can take the calls themselves |
| Appointment setting agency on retainer | 3,000 to 10,000 USD | Usually the agency, check the contract | Phone, email and LinkedIn | 4 to 8 weeks for onboarding and scripts | Companies that want cold calling done for them |
| Pay per appointment agency | 150 to 750 USD per meeting, often with a monthly minimum | Usually the agency | Mostly phone | 4 to 8 weeks | Teams with a high deal value and a strict definition of a qualified meeting |
| In-house SDR | 6,000 USD and up with salary, tools and management | You | Every channel | 2 to 3 months to hire and ramp | Teams with steady demand and a manager to coach the role |
OutreachAuto
Appointment setting agency on retainer
Pay per appointment agency
In-house SDR
The honest trade-off: agencies and SDRs make phone calls and OutreachAuto does not. If cold calling is the channel your buyers answer, pair email with an AI cold calling service or keep a person on the phone. If your buyers answer email, software books the same meetings for a fraction of the retainer.
Use a sending domain you own, separate from the one you use for invoices and customer email. OutreachAuto checks SPF, DKIM and DMARC and starts the warmup.
Write your ideal customer and the rule for a good meeting (title, company size, region). The same rule drives the list and the reply labels.
Read the account briefs and the emails before anything sends. Edit a line, cut a step or change the tone. Nothing goes out until a person approves it.
Sending starts in each prospect's business hours. You answer the replies labeled interested and walk into meetings already on your calendar.
Marketing, development and design agencies sell to a clear buyer and need meetings during the months the team is busy delivering. See outbound for agencies.
Local and vertical markets where every account is worth a proper brief and a CRM record. See outbound for IT services.
A few high-value deals a year, so each email must show real homework on the prospect. See outbound for consultancies.
The founder is the sales team, and the setter keeps outbound running in weeks when product work takes every hour. See outbound for SaaS founders.
Choose an agency if your buyers mainly respond to phone calls, if you need a team that dials 300 numbers a day, or if nobody in your company can take a meeting within a day or two of a reply. Choose an agency too if you want someone else to own the whole program, scripts and reporting included, and you have the budget for a retainer. Software books meetings; it does not replace the person who has to show up and sell.
B2B appointment setting software finds prospects that match your ideal customer, contacts them by email or other channels, follows up and books qualified meetings into your sales team's calendar. OutreachAuto does each of those steps from your own inboxes, with a person approving the first sequence before anything sends.
B2B appointment setting agencies in the US typically charge 3,000 to 10,000 USD a month on retainer, or 150 to 750 USD per booked meeting. Appointment setting software costs far less: OutreachAuto starts at 99 USD a month, or 49 USD a month billed yearly, with 3 inboxes and 1,500 new contacts a month.
Yes. AI can research prospects, write personalized emails, follow up, sort replies by intent and send a booking link to anyone interested, which covers most of an appointment setter's daily work. A person should still approve the messaging and take the meetings, and phone calls still need a human or a dedicated calling tool.
Software is better when your buyers answer email, your volume is a few hundred to a few thousand contacts a month and you want to own the list and domain. A human setter or agency is better when phone is the main channel or when you need someone to run the whole program for you.
It depends on your offer, list and market more than on the software, so no honest vendor can promise a number in advance. A tight ideal customer list, a clear offer and a person answering interested replies within hours make the biggest difference. Work out your own cost per meeting with our guide to the cost of a booked meeting.
Yes. Interested prospects receive your booking link with suggested times, and the meeting lands in your calendar. On Growth and Scale plans the meeting, the email thread and the account brief sync to your CRM.
Enter your website, what you sell and who you sell to. OutreachAuto picks a matching company, researches it and writes the first email, so you can judge the setter's work before you pay.
Your trial run covers one company and one sequence. A plan researches, writes, sends from your own inboxes, follows up, sorts replies and books meetings every month.
Billed yearly. Cancel any time.
Billed monthly. Cancel any time.
Plan
49 USDYearly, per month
99 USDMonthly
Each month
3 inboxes, 1 500 new contacts, 5 active sequences, 1 seat
Plan
124 USDYearly, per month
249 USDMonthly
Each month
10 inboxes, 5 000 new contacts, 25 active sequences, 5 seats
Growth fits a sales team of 2 to 5
Plan
299 USDYearly, per month
599 USDMonthly
Each month
30 inboxes, 12 000 new contacts, unlimited sequences within the contact limit, 15 seats
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