Sales engagement platform for teams that sell outbound
A sales engagement platform is where a sales team runs its outreach together: shared sequences across channels, one view of every reply and clear numbers on what turns into meetings. OutreachAuto adds the research and writing that used to happen in separate tools, so the platform does the preparation and your team does the selling.
What a sales engagement platform does, and what changes with AI
The category grew out of a simple need: reps sending many touches by hand needed one place to schedule emails, calls and social steps and to see what happened next. Classic tools schedule the steps, but leave the list and the words to the rep. OutreachAuto keeps the shared sequences and the team view, and also builds the account list, writes an account brief and drafts every message from it.
| Job | Classic sales engagement tools | OutreachAuto |
|---|---|---|
| Building the account list | Imported by the rep | Built from your ideal customer description, plus your imports |
| Researching each account | Done by hand | Account brief written for every company |
| Writing the first line | Template with merge fields | Written from the brief, in your voice |
| Scheduling steps | Yes | Yes, in the recipient's business hours |
| Sorting replies | Done by hand | Labelled with a suggested answer |
Building the account list
- Classic sales engagement tools
- Imported by the rep
- OutreachAuto
- Built from your ideal customer description, plus your imports
Researching each account
- Classic sales engagement tools
- Done by hand
- OutreachAuto
- Account brief written for every company
Writing the first line
- Classic sales engagement tools
- Template with merge fields
- OutreachAuto
- Written from the brief, in your voice
Scheduling steps
- Classic sales engagement tools
- Yes
- OutreachAuto
- Yes, in the recipient's business hours
Sorting replies
- Classic sales engagement tools
- Done by hand
- OutreachAuto
- Labelled with a suggested answer
Multichannel engagement in one sequence
One sequence can mix email steps and LinkedIn steps on the days you choose. Emails send from your own inboxes. LinkedIn steps become tasks in your rep's daily list, with the profile to view and the message already written, and the rep sends them by hand. Both channels use the same account brief, so the email and the connection note tell one consistent story.
Team workflows that keep everyone on the same accounts
- Seats for every rep, with their own inboxes and task lists
- Shared sequences that a manager approves once for the whole team
- Roles and permissions on Growth and Scale: who builds lists, who approves sequences, who answers replies
- Workspaces that separate brands, regions or agency clients
- Duplicate checks, so two reps never write to the same person
- Two-way CRM sync, so accounts, activity and meetings stay in one record
Analytics of replies and meetings
The numbers that matter in outbound are replies and meetings, not opens. OutreachAuto reports for each sequence, step, variant, inbox and rep how many emails went out, how many replies came back by label and how many meetings were booked. A/B variants are compared by replies. Reports show your own results, so you judge a sequence on what it did for your team.
- Replies by label: interested, meeting request, not now, wrong person, unsubscribe, out of office
- Meetings booked per sequence and per rep
- Bounces and unsubscribes per inbox, to spot deliverability problems early
- Step and variant performance, to know which message to keep
How the sales engagement platform works in OutreachAuto
-
1
Invite your reps and connect each rep's inboxes
-
2
Describe the ideal customer and offer for each sequence
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3
Approve the sequence that OutreachAuto writes from the account briefs
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4
Reps work their LinkedIn tasks and the labelled replies each day
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5
Managers read reply and meeting reports per sequence and per rep
Guardrails for the whole team
Every rep sends from a domain and inbox your company owns, with warmup, per-inbox limits and rotation. One suppression list covers the whole account, so an opt-out in one rep's campaign is respected by every other rep. Scale adds single sign-on with SAML and an audit log. More on security.
Plans for one founder up to a team of 15
Starter covers 1 seat from 49 USD a month billed yearly. Growth adds 5 seats, 3 workspaces, two-way CRM sync and roles. Scale adds 15 seats, single sign-on and an audit log.
- Starter 49 USD
- Growth 124 USD
- Scale 299 USD
Questions about the sales engagement platform
Is OutreachAuto a sales engagement platform or an AI SDR?
Both. It schedules multichannel sequences for your team like a sales engagement platform, and it does the research, writing and reply sorting that an SDR would do.
Can each rep use their own inbox?
Yes. Each rep connects their own inboxes, and replies return to the rep who sent the email, with a shared view for managers.
Does it include calls?
No. OutreachAuto runs email and LinkedIn tasks. Interested contacts book a meeting through your booking link.
What do managers see?
Replies by label and booked meetings per sequence, step, variant, inbox and rep, plus bounces and unsubscribes per inbox.
Can I keep my CRM as the main record?
Yes. On Growth and Scale, two-way sync keeps contacts, activity and meetings in your CRM. Starter exports to CSV.
Give your team the preparation, keep the selling
Enter your website, offer and ideal customer to see the first account brief and the first email OutreachAuto writes for your team.
