AI email personalization built on real account research
Personalization only works when it is true. OutreachAuto reads each company's public website and public signals, writes a short account brief, and turns it into a first line and a reason to reply in your voice. You review and edit before anything sends.
First lines that start from an account brief
Every contact gets a brief before any email is written. The brief says what the company sells, who it sells to, whether it is hiring and for which roles, and what it has announced recently. The first line comes from that brief, so it points at something the reader recognises about their own business rather than a compliment about their profile picture.
The brief stays attached to the contact, so your rep can read it before a call and see exactly why the email said what it said.
- What the company sells and to whom, read from its own website
- Hiring signals, such as open sales or operations roles
- Recent public news, launches or new locations
- A reason to reply that links one of these facts to your offer
Voice settings so it sounds like you
A first line is only half the email. The rest has to sound like the person whose name is at the bottom. In voice settings you describe how you write, paste a few emails you have sent yourself, and set the basics: formal or relaxed, short or detailed, first names or surnames, British or American spelling. OutreachAuto writes every step in that voice and keeps your own phrases and sign-off.
- Tone, length and formality set once per sender or per workspace
- Words and phrases you never want to see, such as hype or filler
- Your offer, proof points and call to action stored and reused
Review and edit before anything sends
Nothing goes out unread unless you decide it should. Each personalized line shows next to the brief it came from, so checking it takes seconds. You can edit any line, regenerate it with a different angle, or approve a batch in one pass. Teams that trust their settings switch on automatic sending for a sequence, and can switch back to review at any time.
- Line and source shown side by side
- Regenerate, edit or approve per contact or per batch
- Review mode or automatic mode chosen per sequence
What our AI personalization will not do
Good personalization is honest. OutreachAuto has firm limits on what it writes, because one invented detail can cost you the whole account.
- It does not pretend to know the reader. No "loved your recent post" when nobody read it, no "we met at" when you never met.
- It does not invent facts about the prospect. If the brief has no strong signal, the line says something true about the company's market instead of guessing.
- It does not make claims about your product that are not in your offer settings, such as results, customers or awards.
- It does not use personal social media, family details or anything outside public business information.
- It does not write to personal addresses. Campaigns go to business contacts only.
How AI personalization works in OutreachAuto
-
1
Describe your offer and ideal customer, or import your own contacts
-
2
OutreachAuto reads each company's public website and signals and writes a brief
-
3
Set your voice once, with a few of your own emails as reference
-
4
Review the first lines next to their briefs and edit what you like
-
5
The lines flow into your email sequence software steps and send from your own inboxes
Public business data only
Briefs are built from information a company publishes about itself: its website, its job listings and its public announcements. Your imported CSV or CRM data stays in your workspace. Each campaign email carries an unsubscribe link and header, and contacts can ask for deletion at any time. More detail sits on outbound data security and cold email compliance.
Pricing for personalization
Every new contact on your plan gets a brief and a personalized first line. Starter covers 1 500 new contacts a month from 49 USD a month billed yearly.
- Starter 49 USD
- Growth 124 USD
- Scale 299 USD
Is AI email personalization just a mail merge with a first name?
No. A mail merge fills in fields you already have. OutreachAuto reads each company's public website and signals first, writes a brief, and builds the first line from facts in that brief.
What happens when there is nothing interesting to say about a company?
The line stays true and general rather than inventing something. It speaks to a problem common in the company's market and leaves the specific hook out.
Can I make the emails sound like me?
Yes. Voice settings take your tone, length, spelling and a few of your own emails, and every step is written in that voice.
Do I have to approve every line?
Only if you want to. You can review each line next to its brief, approve in batches, or let a sequence send automatically once you trust the settings.
Where does the information about prospects come from?
From public business sources: the company website, job listings and public news, plus any data you import yourself from CSV or your CRM.
How do I write a strong first line myself?
Our guide to the cold email first line covers the patterns that work and the ones that put readers off.
Read a personalized first email for your own buyer
Enter your website, your offer and your ideal customer. OutreachAuto researches the first matching company and writes the email, so you can judge the personalization yourself.
