B2B lead generation software that ends in a qualified meeting
A lead is only worth something when it becomes a conversation. OutreachAuto covers the whole path for B2B sellers: it defines the target market, finds matching companies, researches each one, reaches out from your own inboxes, sorts the replies and books the meeting into your calendar and CRM.
Enter your website, offer and ideal customer. See the first matching company and the first email in about a minute.
What B2B lead generation software should do
The category covers many tools that each do one part: databases that sell contacts, enrichment that fills in fields, senders that push email, schedulers that book calls. A team that buys them separately ends up moving spreadsheets between systems and losing context at every step. B2B lead generation software earns the name when it carries a prospect from the first match all the way to a meeting, with each step aware of the last.
- Target market and ICP that a person can read and change
- Account research that explains why a company is a fit now
- Outreach across email and LinkedIn tasks, personalised from that research
- Follow-up with stop rules, so nobody is chased after they answer
- Reply handling and booking, so interest turns into a calendar entry
How it differs from buying a static lead list
A purchased list is a snapshot. It ages from the day it is exported: people change jobs, companies change focus, addresses start to bounce. It also says nothing about why a company should hear from you this month. OutreachAuto works the other way round.
| Static lead list | OutreachAuto |
|---|---|
| A fixed export that ages from day one | Companies matched when the campaign starts |
| Fields such as name, title and email | A brief on what the company sells and why now |
| Same file sold to anyone who pays | Matches built from your own ICP and exclusions |
| No link to your CRM | Deduped against your CRM before outreach |
| Outreach and replies happen elsewhere | Outreach, follow-up, replies and booking in one place |
A fixed export that ages from day one
- OutreachAuto
- Companies matched when the campaign starts
Fields such as name, title and email
- OutreachAuto
- A brief on what the company sells and why now
Same file sold to anyone who pays
- OutreachAuto
- Matches built from your own ICP and exclusions
No link to your CRM
- OutreachAuto
- Deduped against your CRM before outreach
Outreach and replies happen elsewhere
- OutreachAuto
- Outreach, follow-up, replies and booking in one place
You can still import a list you already own. OutreachAuto researches those companies, removes duplicates and existing customers, and writes the outreach.
From target market to qualified meeting
Each step has a clear output, so you can see where the pipeline thins out.
The prospecting side is detailed on the sales prospecting tools page, and the outreach side on outbound sales automation.
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1
Target market: an ICP built from your description of who buys and why
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2
Accounts: matching companies, each with the reason it qualified
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3
Briefs: what each account sells, who decides and the angle for your offer
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4
Outreach: a sequence of 3 to 7 steps from your own inboxes, plus LinkedIn tasks for the rep
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5
Replies: sorted into interested, meeting request, not now, wrong person, unsubscribe and out of office
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6
Meetings: booked with your link or proposed times, in your calendar and CRM
What makes the meeting qualified
A meeting qualifies when the company fits your ICP and the person has a reason to talk. Both are checked before the first email: the account must match your filters and exclusions, and the brief must state a reason your offer matters to them now. When the reply arrives, the label and the suggested answer keep the thread on that reason, and the booked meeting carries the brief into the call.
Work out what a meeting is worth to you
You control the numbers. If your average deal is 12 000 dollars and one in five qualified meetings closes, each meeting is worth 2 400 dollars to you. Compare that with what a meeting costs in time and tools today. The guide on the cost of a booked meeting walks through the full calculation.
How B2B lead generation works in OutreachAuto
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1
Describe your offer and ideal customer, or import accounts you already target
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2
Approve the ICP and the list of matching companies
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3
Review the sequence drafted from each account brief
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4
Emails send from your inboxes within safe limits, and LinkedIn tasks reach your rep
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5
Positive replies turn into meetings in your calendar and CRM
Lead generation that respects the rules
Outreach goes only to business contacts and only from inboxes on your own domains. Every campaign email has an unsubscribe link and header, opt-outs go to one suppression list for the whole account, GDPR legitimate-interest notes are recorded, and contacts are deleted on request. More on the cold email compliance page.
Pricing for B2B lead generation
Starter is 49 USD a month billed yearly, with 1 500 new contacts a month, 3 inboxes and 5 active sequences. Growth and Scale raise contacts, inboxes, seats and workspaces, with CRM sync on both.
- Starter 49 USD
- Growth 124 USD
- Scale 299 USD
Is OutreachAuto a contact database?
No. It finds companies from public data to match your ICP, researches them and runs the outreach. It is built to produce meetings, not to export contact files.
Can I bring my own leads?
Yes. Import a CSV or sync from your CRM. Those accounts get the same research, dedupe and personalised outreach.
How is a lead qualified before outreach?
The company must match your ICP filters and pass your exclusions, and its brief must state why your offer matters to it now. Accounts that fail either check are left out.
Does it work for agencies generating leads for clients?
Yes. Workspaces keep each client's ICP, inboxes, sequences and suppression list apart. Growth includes 3 workspaces and Scale 15.
Who sends the emails?
Your own inboxes on your own domains send every campaign email, so replies come straight back to you.
Turn a target market into meetings
Try it on your website and see the first qualified company and its first email.
