How much Woodpecker costs in 2026
There is one price slider. You choose how many prospects you want to contact each month, from 500 up to 1,000,000, and pick monthly or annual billing. The base price includes the sending tool and a set of features that used to sit on higher plans.
| What you pay for | Price on the Woodpecker page | Notes |
|---|---|---|
| Contacted prospects | 7 USD per 100 a month at list rate | About 35 USD for 500 prospects on monthly billing, lower per 100 at higher volumes |
| Annual billing | Up to 33% off | Paid up front for the year |
| Email accounts and team members | Included, unlimited | Connect your own Google, Microsoft or SMTP inboxes |
| Email verification | Included, unlimited | Catch-all checks included |
| Warmup | 4 slots included | 5 USD a month for each extra email account |
| Lead Finder | 100 credits included | Extra credits from 10 USD for 500 |
| Deliverability monitor and A/B tests | Included | A/B tests up to 5 versions |
Contacted prospects
- Price on the Woodpecker page
- 7 USD per 100 a month at list rate
- Notes
- About 35 USD for 500 prospects on monthly billing, lower per 100 at higher volumes
Annual billing
- Price on the Woodpecker page
- Up to 33% off
- Notes
- Paid up front for the year
Email accounts and team members
- Price on the Woodpecker page
- Included, unlimited
- Notes
- Connect your own Google, Microsoft or SMTP inboxes
Email verification
- Price on the Woodpecker page
- Included, unlimited
- Notes
- Catch-all checks included
Warmup
- Price on the Woodpecker page
- 4 slots included
- Notes
- 5 USD a month for each extra email account
Lead Finder
- Price on the Woodpecker page
- 100 credits included
- Notes
- Extra credits from 10 USD for 500
Deliverability monitor and A/B tests
- Price on the Woodpecker page
- Included
- Notes
- A/B tests up to 5 versions
Prices exclude VAT and sales tax. The 14-day trial ends after 14 days or 100 cold emails, whichever comes first, and does not need a card, which is enough to test the editor and the deliverability tools but not enough to judge reply rates.
How Woodpecker counts a contacted prospect
A prospect counts once a first email goes to them in a billing period. The rule that catches teams out: a prospect added to five campaigns counts as five contacted prospects. If you split one list into separate campaigns by persona or test two angles on the same people, you pay for each.
When you hit your limit, new prospects stop receiving emails until you upgrade or the limit renews on your billing date. Follow-ups to people already contacted keep going. Plans do not upgrade on their own, so a busy month can quietly pause new outreach until someone notices. Woodpecker has rewritten its pricing more than once, so if you plan a budget around any vendor's price list it helps to track pricing page changes instead of finding out on the next invoice.
What the Woodpecker price does not include
The add-ons are listed on the pricing page. Most teams pay for at least two of them.
| Add-on | Price per month | Who needs it |
|---|---|---|
| LinkedIn steps | 29 USD per connected LinkedIn account | Anyone running email plus LinkedIn sequences |
| Google or Microsoft mailboxes bought through Woodpecker | 6 USD per address | Teams that do not want to set up inboxes themselves |
| Lower-cost mailboxes from partner providers | 4 USD per address | High-volume senders |
| Domains | About 1 USD per domain, billed annually | Every sender who keeps cold mail off the main domain |
| Extra warmup | 5 USD per email account past the first four | Anyone with more than four sending inboxes |
| Integrations, API, webhooks | 20 USD | Teams that sync to a CRM |
| Agency panel | 27 USD per active client | Agencies running client campaigns |
| White label | 5 USD per active client | Agencies that show their own brand |
| Dedicated servers | 59 USD per server | Very high-volume senders |
LinkedIn steps
- Price per month
- 29 USD per connected LinkedIn account
- Who needs it
- Anyone running email plus LinkedIn sequences
Google or Microsoft mailboxes bought through Woodpecker
- Price per month
- 6 USD per address
- Who needs it
- Teams that do not want to set up inboxes themselves
Lower-cost mailboxes from partner providers
- Price per month
- 4 USD per address
- Who needs it
- High-volume senders
Domains
- Price per month
- About 1 USD per domain, billed annually
- Who needs it
- Every sender who keeps cold mail off the main domain
Extra warmup
- Price per month
- 5 USD per email account past the first four
- Who needs it
- Anyone with more than four sending inboxes
Integrations, API, webhooks
- Price per month
- 20 USD
- Who needs it
- Teams that sync to a CRM
Agency panel
- Price per month
- 27 USD per active client
- Who needs it
- Agencies running client campaigns
White label
- Price per month
- 5 USD per active client
- Who needs it
- Agencies that show their own brand
Dedicated servers
- Price per month
- 59 USD per server
- Who needs it
- Very high-volume senders
Lead data beyond the 100 included Lead Finder credits is extra, and the writing is still yours. Woodpecker sends what you write, with conditions and A/B tests on top.
What Woodpecker costs for one, three and five senders
Monthly billing at the 7 USD list rate, with add-ons from the pricing page. Volume discounts and annual billing lower the prospect line, so treat these as a ceiling, not a quote.
| Setup | Prospects | Mailboxes and domains | Add-ons | Estimated total a month |
|---|---|---|---|---|
| 1 founder, email only | 1,000 a month, about 70 USD | 5 Google inboxes at 6 USD, 2 domains, about 32 USD | 1 extra warmup slot, 5 USD | about 107 USD |
| 1 founder, email and LinkedIn | 1,000 a month, about 70 USD | about 32 USD | LinkedIn 29 USD, warmup 5 USD | about 136 USD |
| 3 sellers with CRM sync | 4,000 a month, up to 280 USD | 15 partner inboxes at 4 USD, 5 domains, about 65 USD | API 20 USD, LinkedIn 3 x 29 USD, warmup 55 USD | up to about 507 USD |
| 5 sellers, 2 campaigns per list | 8,000 counted (4,000 people twice), up to 560 USD | 25 partner inboxes, 8 domains, about 108 USD | API 20 USD, LinkedIn 5 x 29 USD, warmup 105 USD | up to about 938 USD |
1 founder, email only
- Prospects
- 1,000 a month, about 70 USD
- Mailboxes and domains
- 5 Google inboxes at 6 USD, 2 domains, about 32 USD
- Add-ons
- 1 extra warmup slot, 5 USD
- Estimated total a month
- about 107 USD
1 founder, email and LinkedIn
- Prospects
- 1,000 a month, about 70 USD
- Mailboxes and domains
- about 32 USD
- Add-ons
- LinkedIn 29 USD, warmup 5 USD
- Estimated total a month
- about 136 USD
3 sellers with CRM sync
- Prospects
- 4,000 a month, up to 280 USD
- Mailboxes and domains
- 15 partner inboxes at 4 USD, 5 domains, about 65 USD
- Add-ons
- API 20 USD, LinkedIn 3 x 29 USD, warmup 55 USD
- Estimated total a month
- up to about 507 USD
5 sellers, 2 campaigns per list
- Prospects
- 8,000 counted (4,000 people twice), up to 560 USD
- Mailboxes and domains
- 25 partner inboxes, 8 domains, about 108 USD
- Add-ons
- API 20 USD, LinkedIn 5 x 29 USD, warmup 105 USD
- Estimated total a month
- up to about 938 USD
Two things move the bill most. Duplicate campaigns double the prospect line, so run one sequence per person and branch inside it with conditions. And warmup past four inboxes adds up fast on a big rotation. The cost these tables leave out is labor: someone still builds the list, writes the emails and reads every reply.
Woodpecker alternatives compared on price and what you get
Prices come from each vendor's own pricing page where one is published. Confirm the current price with the vendor before you buy.
| Tool | Entry price | How it is billed | What it does best | Best for |
|---|---|---|---|---|
| Woodpecker (for reference) | About 35 USD a month for 500 prospects | Per contacted prospect, add-ons extra | Careful sending, unlimited inboxes and seats, agency panel | Agencies and teams that write their own sequences |
| OutreachAuto | 99 USD a month, or 49 billed yearly | Flat per plan, contacts and inboxes included | Finds accounts, researches each one, writes, follows up from your inboxes and books meetings | Founders and teams of 2 to 15 that want the outbound done for them |
| Instantly | 47 USD a month, 37.60 billed yearly on Outreach Growth | Flat, unlimited inboxes, lead credits separate | Volume sending and warmup at a low price | Senders who need deliverability at scale |
| Smartlead | 39 USD a month, 32.50 billed yearly on Base | Flat, unlimited mailboxes | Many inboxes for many clients | Agencies on a budget |
| Salesforge | 48 USD a month, 40 billed annually on Pro | Flat per plan, mailboxes extra | Sequencer with AI personalization | Teams that tune each layer of the stack |
| lemlist | 69 USD a month, 55 billed yearly on Email | Flat on Email, per user on Multichannel | Image and video personalization, LinkedIn steps | Teams that personalize visually |
Woodpecker (for reference)
- Entry price
- About 35 USD a month for 500 prospects
- How it is billed
- Per contacted prospect, add-ons extra
- What it does best
- Careful sending, unlimited inboxes and seats, agency panel
- Best for
- Agencies and teams that write their own sequences
OutreachAuto
- Entry price
- 99 USD a month, or 49 billed yearly
- How it is billed
- Flat per plan, contacts and inboxes included
- What it does best
- Finds accounts, researches each one, writes, follows up from your inboxes and books meetings
- Best for
- Founders and teams of 2 to 15 that want the outbound done for them
Instantly
- Entry price
- 47 USD a month, 37.60 billed yearly on Outreach Growth
- How it is billed
- Flat, unlimited inboxes, lead credits separate
- What it does best
- Volume sending and warmup at a low price
- Best for
- Senders who need deliverability at scale
Smartlead
- Entry price
- 39 USD a month, 32.50 billed yearly on Base
- How it is billed
- Flat, unlimited mailboxes
- What it does best
- Many inboxes for many clients
- Best for
- Agencies on a budget
Salesforge
- Entry price
- 48 USD a month, 40 billed annually on Pro
- How it is billed
- Flat per plan, mailboxes extra
- What it does best
- Sequencer with AI personalization
- Best for
- Teams that tune each layer of the stack
lemlist
- Entry price
- 69 USD a month, 55 billed yearly on Email
- How it is billed
- Flat on Email, per user on Multichannel
- What it does best
- Image and video personalization, LinkedIn steps
- Best for
- Teams that personalize visually
For more detail on the cheaper sequencers, read Instantly alternatives, Smartlead alternatives and Salesforge pricing.
Why teams look for a Woodpecker alternative
The first reason is predictability. A flat plan shows the same number every month. Paying per contacted prospect means the bill moves with list size, and duplicate campaigns or a big list import can push it up without anyone deciding to spend more. Finance teams that approve software once a year often prefer a fixed line.
The second reason is that Woodpecker is a sending tool. It is good at it: unlimited inboxes and seats, verification and a deliverability monitor in the base price are generous. But someone still has to find the accounts, write a first line for each one and follow up on replies. For a founder who sells on Fridays, that labor costs more than the subscription.
The third reason is LinkedIn. At 29 USD per connected account, email plus LinkedIn for five sellers adds 145 USD a month before a single prospect is counted.
When Woodpecker is the right buy
Buy Woodpecker if you run an agency with several clients, you already write good sequences, you want unlimited seats without per-user pricing, and your monthly volume is steady enough that the per-prospect price is easy to forecast. The agency panel at 27 USD per active client is one of the cheaper ways to run client campaigns under one roof. Look elsewhere when nobody on your team owns outbound, when you want research, writing and follow-up included in one price, or when you want meetings booked without a person pressing send. That is what AI SDR software is for, and the AI SDR pricing comparison sets those plans side by side.
How much does Woodpecker cost?
Woodpecker charges per contacted prospect. The pricing page lists 7 USD per 100 contacted prospects a month, so 500 prospects cost about 35 USD on monthly billing, with lower rates at higher volumes and up to 33% off on annual billing. Email accounts, team members, verification and four warmup slots are included. LinkedIn, extra mailboxes and the API cost extra.
Does Woodpecker have a free plan?
No. Woodpecker has a 14-day free trial that ends after 14 days or 100 cold emails, whichever comes first, with all features and no card required. After the trial you choose a prospect volume on the price slider to keep sending new campaigns.
What counts as a contacted prospect in Woodpecker?
A contacted prospect is anyone who receives a first email from you in the billing period. The same person added to five campaigns counts as five contacted prospects. Follow-ups to people already contacted do not add to the count, and when you reach the limit new prospects stop receiving emails until the limit renews.
How much is Woodpecker LinkedIn?
The LinkedIn add-on costs 29 USD a month per connected LinkedIn account. It adds LinkedIn steps, such as visits, invitations and messages, to email sequences. Five sellers each sending from their own profile add 145 USD a month to the bill.
Is Woodpecker cheaper than Instantly?
For small volumes, often yes. 500 prospects on Woodpecker cost about 35 USD a month, while Instantly's Outreach Growth plan is 47 USD a month or 37.60 billed yearly. At larger volumes, or once you add LinkedIn and extra warmup, Instantly's flat plans usually come out cheaper and easier to forecast.
What is the best alternative to Woodpecker?
It depends on who does the work. For outbound that runs without a person, OutreachAuto starts at 99 USD a month, or 49 billed yearly, with research, writing, follow-up and booking included. For a flat-price sequencer, Instantly and Smartlead are the closest match. For agencies, Smartlead is the main rival to Woodpecker's agency panel.
