OutreachAuto is freight broker lead generation software that turns a list of shippers into booked calls. It researches each manufacturer or distributor that fits your lanes and equipment, writes a short email to the logistics or transportation manager, follows up from your own inboxes and puts the call on your calendar. Plans start at 49 USD a month billed yearly, or 99 USD month to month, with no setup fee and no annual contract.
Try it once on your own brokerage website, no card needed.
Most freight brokers get shippers the same way: an agent works a list, calls, emails, follows up for weeks and finally gets a chance to quote one load. The list is not the hard part. The hard part is the dozens of touches per shipper that nobody keeps up with once the agent has loads to cover. An AI SDR does those touches every business day. It reads the shipper's website, writes an email about their freight, follows up and books the call, so your agents spend their time quoting and covering loads.
Describe the shippers you want, for example "food and beverage manufacturers in Georgia and the Carolinas shipping reefer" or "building materials distributors in Texas with flatbed freight". OutreachAuto finds matching companies, reads each website and writes a short brief: what they make, where their plants and warehouses are, and what kind of freight that suggests. You can also import your own shipper list as a CSV.
Logistics managers ignore "competitive rates and great service". The first line comes from the brief instead: a plant that just opened in Savannah, a seasonal product line, a distribution center two states away. You set your offer once (backup capacity on a lane, a dedicated reefer option, spot coverage for overflow) and every email stays inside that frame.
Shippers rarely answer the first email. Each prospect gets a 4 to 6 step sequence over three to five weeks, with each step adding something new, so your brokerage stays in front of the person who tenders freight until they have a load that needs a home.
Every reply is labeled: interested, not now, wrong person, unsubscribe, out of office. "Send me your packet" and "we use asset carriers only, try again in Q2" are very different answers, and both become a clear next step instead of a buried email.
Interested shippers get your booking link with proposed times. On Growth and Scale, the thread and the shipper brief sync to your CRM, so the agent opens the call already knowing what the company ships.
Mail goes only from inboxes you own, on a sending domain kept apart from the one your team uses for rate confirmations, load tenders and carrier packets. Warmup, daily limits per inbox and a DNS check run before the first send.
Here is how the usual options compare for a brokerage with 2 to 25 agents. Costs are typical ranges, not quotes; confirm with any vendor before you buy.
| Option | Typical monthly cost | What you get | Where it falls short |
|---|---|---|---|
| Agents prospecting by phone and email | Hidden, often 2 to 4 hours per agent a day | People who know freight and can quote on the call | Prospecting stops when the board gets busy |
| A freight appointment setting service | Retainers or per-appointment fees, often several thousand USD a month | Calls booked for you | Scripts you rarely see, mixed shipper quality |
| A shipper lead list or database | Per list or per seat | Names, titles and phone numbers | Data only, someone still has to work it |
| A broker TMS or CRM | Per seat | Loads, carriers and customer records | Not built to research and email new shippers |
| OutreachAuto | 49 to 299 USD a month billed yearly | Research, emails, follow-up, reply labels and booking from your own inboxes | No phone dialing, no load matching, no rate quotes |
Agents prospecting by phone and email
A freight appointment setting service
A shipper lead list or database
A broker TMS or CRM
OutreachAuto
The honest trade-off: OutreachAuto does not dial, does not post or match loads and does not quote. Many brokerages keep the phone work with agents and let the software start and sustain the email side, which is the part that usually falls behind. For the agency route in detail, read B2B appointment setting software vs an agency.
Connect two or three inboxes on a domain kept apart from your operations mail. OutreachAuto checks SPF, DKIM and DMARC and starts the warmup.
Write the regions, lanes, equipment types and industries you want to grow, plus your offer. Add current customers and anyone you must not contact so they are never emailed.
Read the shipper briefs and every email before anything sends. Change the tone, cut a step or add a line about your carrier network or your MC authority. Nothing goes out until a person clicks approve.
Sending runs in each shipper's business hours. Agents read labeled replies, answer the interested ones and walk into calls already on the calendar.
A new brokerage with fresh authority has no customers yet and every week without freight costs money. A steady outbound program means the first shipper conversations start within weeks instead of whenever an agent finds time.
Independent agents are paid on the freight they bring in, so the hours they spend writing follow-ups are hours they are not covering loads. Each agent can get a workspace for their own region and shipper list.
Reefer, flatbed, hazmat, drayage and cross-border brokers sell a narrow skill to a narrow set of shippers. A personal email that names the shipper's freight and your specialty lands far better than a generic blast.
Warehousing and 3PL firms that add brokerage often already know their best shippers. They use outbound to reach the next ring of similar companies in the same regions. See B2B lead generation software for the general setup.
A solo broker or a small office can start on Starter: 3 inboxes, 1,500 new contacts a month and 1 seat for 49 USD a month billed yearly. A brokerage with several agents usually fits Growth: 10 inboxes, 5,000 contacts, 5 seats and 3 workspaces (for example one per region or per equipment type) for 124 USD a month billed yearly, with two-way CRM sync. Larger brokerages use Scale for 15 seats and 15 workspaces. Every limit is on the outbound automation pricing page, and the AI SDR pricing comparison sets these plans next to other AI SDR tools.
Once shippers start tendering loads, the back office follows. If your team collects on freight invoices by email, an accounts receivable automation tool can chase late payments, while OutreachAuto keeps finding the next shipper.
Freight brokers get leads by building a list of shippers that match their lanes and equipment, then contacting the person who tenders freight by phone and email, repeatedly. Industry directories, LinkedIn and company websites supply the list. Lead generation software like OutreachAuto researches each shipper, writes the emails, follows up and books calls.
Freight brokers find shippers by targeting industries that ship the freight they handle, such as food manufacturers for reefer or building materials for flatbed, then reaching logistics and transportation managers directly. Referrals from carriers and existing customers help too. Consistent follow-up over several weeks matters more than the first message.
Yes, when they are short, specific to the shipper's freight and followed up. A generic "we have great rates" email gets ignored; an email that mentions the shipper's plant, region or product and asks a small question gets replies. Most replies come after the second to fourth touch, so follow-up is where deals start.
OutreachAuto costs 99 USD a month, or 49 USD a month billed yearly on Starter, and 124 USD a month billed yearly on Growth for up to five agents. Appointment setting services for freight usually charge retainers or per-appointment fees that add up to several thousand USD a month.
Yes. Cold email to businesses is legal in the US under the CAN-SPAM Act if the sender is identified honestly, the email has a working unsubscribe and a physical mailing address, and opt-outs are honored. Calls and texts fall under different rules. See cold email laws.
Email the person who decides which carriers and brokers get freight: usually the logistics manager, transportation manager or shipping manager, and at larger companies the director of supply chain. At small manufacturers it is often the plant manager or owner. If you reach the wrong person, ask who handles outbound freight.
Enter your brokerage website, your lanes and equipment and the shippers you want. OutreachAuto picks a matching company, researches it and writes the first email in about a minute, so you can judge the output before you pay anything.
Your trial run covers one company and one sequence. A plan researches, writes, sends from your own inboxes, follows up, sorts replies and books meetings every month.
Billed yearly. Cancel any time.
Billed monthly. Cancel any time.
Plan
49 USDYearly, per month
99 USDMonthly
Each month
3 inboxes, 1 500 new contacts, 5 active sequences, 1 seat
Plan
124 USDYearly, per month
249 USDMonthly
Each month
10 inboxes, 5 000 new contacts, 25 active sequences, 5 seats
Growth fits a sales team of 2 to 5
Plan
299 USDYearly, per month
599 USDMonthly
Each month
30 inboxes, 12 000 new contacts, unlimited sequences within the contact limit, 15 seats
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