OutreachAuto

3PL lead generation and logistics lead generation software for warehousing and fulfillment companies

OutreachAuto is 3PL lead generation software that turns a description of your ideal shipper into booked discovery calls. It finds brands, distributors and manufacturers that fit your warehouses and services, reads each company's website, writes a short email to the person who owns fulfillment or supply chain, follows up from your own inboxes and puts the call on your calendar. Plans start at 49 USD a month billed yearly, or 99 USD month to month, with no setup fee and no annual contract.

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Try it once on your own 3PL website, no card needed.

The short answer for 3PL owners and sales leaders

A 3PL sale is slow and the timing is set by the shipper, not by you. A brand moves its fulfillment when a contract ends, when peak season went badly, when it opens a second coast or when it outgrows its own garage. You cannot create that moment, but you can be the provider already in the inbox when it arrives. That takes a steady, personal touch on a few hundred well chosen accounts for months, which is exactly the work that stops when your one business development person is busy with an RFP. An AI SDR keeps doing it every business day.

What the software does for a 3PL

Accounts that fit your buildings and services

Describe the shippers you want in plain words, for example "DTC supplement and beauty brands shipping 2,000 to 20,000 orders a month that would benefit from a Reno and a Louisville node" or "industrial distributors in the Southeast that need pallet in, pallet out storage with cross-docking". OutreachAuto finds matching companies, reads each website and writes a brief: what they sell, where they ship from today, which sales channels they use and what that suggests about their fulfillment. You can also import a list from a trade show, a marketplace export or your CRM as a CSV.

Emails about their operation, not your square footage

Operations leaders delete "we are a full-service 3PL with 500,000 square feet". The first line comes from the brief instead: a new retail partner that brings routing guides and chargebacks, a product line that needs lot tracking, a single West Coast warehouse serving East Coast customers at four to five day transit. You set your offer once (two-day ground coverage, kitting, retail compliance, temperature control, FBA prep) and each email picks the one point that matters to that company.

Follow-up that lasts as long as the buying cycle

Each prospect gets a 4 to 6 step sequence over three to five weeks, and every step adds something new instead of "just bumping this". Shippers who say "our contract runs through March" are labeled not now, so you can come back at the right time with a reason.

Replies sorted before your team reads them

Every reply is labeled: interested, not now, wrong person, unsubscribe, out of office. "Send me your rate card" and "talk to our VP of operations" each become a clear next step, and a wrong-person reply usually comes with the right name.

Discovery calls on your calendar

Interested prospects get your booking link with proposed times. On Growth and Scale the thread and the account brief sync to your CRM, so whoever takes the call already knows the order profile and the likely pain.

Sending that protects your operations mail

Mail goes only from inboxes you own, on a sending domain kept apart from the one your warehouse uses for ASNs, bills of lading and customer service. Warmup, daily limits per inbox and a DNS check run before the first send.

3PL lead generation software vs an agency, a list or a referral network

Here is how the usual options compare for a 3PL with one to five people in sales. Costs are typical ranges, not quotes, so confirm with any vendor before you buy.

Referrals, brokers and matchmaking marketplaces

Typical monthly cost
A commission or referral fee on the account, or a listing fee
What you get
Shippers who are already looking
Where it falls short
You compete with several 3PLs on price for the same lead

An outsourced lead generation or appointment setting agency

Typical monthly cost
Retainers, often several thousand USD a month, usually with a minimum term
What you get
Calls booked for you
Where it falls short
Scripts you rarely see, callers who do not know warehousing

A contact database or shipper list

Typical monthly cost
Per seat or per list
What you get
Names, titles and emails
Where it falls short
Data only, someone still has to research and write

Trade shows and associations

Typical monthly cost
Booth, travel and time, a few times a year
What you get
Face time with a few serious buyers
Where it falls short
Follow-up dies in the week after the show

OutreachAuto

Typical monthly cost
49 to 299 USD a month billed yearly
What you get
Research, emails, follow-up, reply labels and booking from your own inboxes
Where it falls short
No phone dialing, no quoting, no WMS features

The honest trade-off: OutreachAuto does not make calls, build rate cards or answer RFPs. A referral from a happy customer will always close faster than a cold account. What the software fixes is the gap between those referrals, when the pipeline depends on who happened to call this month. For the agency route in detail, read B2B appointment setting software vs an agency.

How it works for a logistics company

  1. Step 1. Connect a sending domain

    Connect two or three inboxes on a domain kept apart from your operations mail. OutreachAuto checks SPF, DKIM and DMARC and starts the warmup.

  2. Step 2. Describe your ideal shipper and your offer

    Write the industries, order volumes, product types and regions you serve best, and the services that set you apart. Add current customers and anyone you must not contact, so they are never emailed.

  3. Step 3. Approve the first sequence

    Read the account briefs and every email before anything sends. Change the tone, cut a step or add a line about your WMS integrations or your pick accuracy. Nothing goes out until a person clicks approve.

  4. Step 4. Take the discovery calls

    Sending runs in each prospect's business hours. Your team reads labeled replies, answers the interested ones and walks into calls that are already on the calendar.

Logistics companies that use it

E-commerce fulfillment 3PLs

Fulfillment providers sell to DTC and marketplace brands that change provider when orders are late or when shipping zones get expensive. Outbound that names the brand's current ship-from point and what a second node would do to transit time gets answered.

Warehousing and distribution providers

Public and contract warehouses with open pallet positions need local and regional shippers: importers, distributors and manufacturers within a day's drive. A narrow list of 300 companies near each building beats a national blast.

Specialized 3PLs

Cold chain, hazmat, apparel, medical device and oversized goods providers sell a narrow skill to a narrow set of shippers. An email that names the product and the handling requirement shows you understand the freight before the first call.

Freight and transportation providers

If your offer is mostly brokerage, the freight broker leads page covers shipper outreach by lane and equipment. Many 3PLs run both: one workspace for warehousing, one for transportation.

Which plan fits your 3PL

A single-building 3PL where the owner or one salesperson sells can start on Starter: 3 inboxes, 1,500 new contacts a month and 1 seat for 49 USD a month billed yearly. A 3PL with a small sales team or several buildings usually fits Growth: 10 inboxes, 5,000 contacts, 5 seats and 3 workspaces (for example one per region or per service line) for 124 USD a month billed yearly, with two-way CRM sync. Multi-site providers use Scale for 15 seats and 15 workspaces. Every limit is on the outbound automation pricing page, and the AI SDR pricing comparison sets these plans next to other AI SDR tools.

One new account at a few thousand orders a month typically covers the software many times over, which is why the cost that matters is what you pay per booked discovery call, not per month.

When a shipper says yes, the paperwork starts: a warehousing agreement, a rate schedule and often an NDA before they share order data. Sending those for electronic signature keeps onboarding from stalling on a printed PDF, while OutreachAuto keeps working the next accounts.

How do 3PL companies get clients?

3PL companies get clients through referrals, broker and marketplace introductions, trade shows, inbound search traffic and direct outreach to shippers that fit their warehouses. Direct outreach is the only channel the 3PL fully controls. It works when the list is narrow, each message refers to the shipper's own operation and follow-up continues for months, because shippers switch providers on their own schedule.

How to find 3PL customers?

Start from the customers you already serve well and look for companies with the same product type, order volume and ship-to regions. Good signals are a single warehouse far from most customers, new retail or marketplace channels, fast order growth and hiring for logistics roles. Then contact the person who owns fulfillment with a specific observation and a small question.

Who is the decision maker for 3PL services?

At brands shipping under a few thousand orders a month it is usually the founder or the head of operations. At mid-size companies it is the director or VP of operations, supply chain or logistics, often with finance involved in the contract. At larger shippers a procurement team runs an RFP, and the logistics leader decides who gets invited.

How much does 3PL lead generation cost?

OutreachAuto costs 99 USD a month, or 49 USD a month billed yearly on Starter, and 124 USD a month billed yearly on Growth for up to five seats. Outsourced lead generation agencies for logistics usually charge monthly retainers of several thousand USD with a minimum term, and referral partners take a fee or commission on the account.

Does cold email work for logistics companies?

Yes, when the email is short, refers to the shipper's own operation and is followed up. A generic capabilities email is ignored. An email that mentions the prospect's ship-from location, a new sales channel or a handling requirement and asks one small question gets replies, mostly after the second to fourth touch.

Is it legal for a 3PL to cold email shippers?

Yes. Cold email to businesses is legal in the US under the CAN-SPAM Act if the sender is identified honestly, the message has a working unsubscribe and a physical mailing address, and opt-outs are honored. Phone calls and texts fall under different rules. See cold email laws for the details.

See the AI write to a shipper that fits your warehouse

Enter your 3PL website, the services you offer and the shippers you want. OutreachAuto picks a matching company, researches it and writes the first email in about a minute, so you can judge the output before you pay anything.

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