OutreachAuto is an AI SDR that does business development for staffing agencies and recruiting firms: it researches companies in your niche, writes a personal email to the hiring manager or HR lead, follows up from your own inboxes and books the intake call into a recruiter's calendar. Plans start at 49 USD a month billed yearly, or 99 USD month to month, with no setup fee and no annual contract.
Try it once on your own agency website, no card needed.
Most staffing firms win new clients the same way: recruiters stop recruiting for a few hours a week to cold call and email hiring managers. That business development time is the first thing to slip when there are roles to fill, so the pipeline of new accounts goes dry exactly when the desk is busiest. An AI SDR keeps that outreach running every business day. It does the research, the writing, the follow-up and the booking, and your recruiters only step in when a hiring manager says yes to a call.
Describe the companies you place for, for example "US manufacturers with 100 to 1,000 staff in Ohio and Indiana" or "Series A to C SaaS companies hiring engineers". OutreachAuto finds matching companies, reads each one's public website and writes a short brief: what they make or sell, where they operate and one concrete reason a staffing partner could help now.
The first line comes from that brief, not from a merge field. A plant manager gets an email about their shifts and sites; a VP of Engineering gets one about their product and team. You set the offer once (contract staffing, direct hire, executive search, RPO) and the AI writes every email in that frame.
Follow-ups go out on schedule and stop the moment someone replies, bounces or unsubscribes. Out-of-office replies pause the sequence and pick it up when the person is back, which matters in HR, where vacation replies are common.
Every reply is labeled: interested, not now, wrong person, unsubscribe, out of office. "Not now, but we hire every spring" becomes a dated task instead of a lost thread, and "talk to our HR director" gives you a referral to follow.
Interested hiring managers get your booking link with proposed times. The intake call lands in the right recruiter's calendar, and on Growth and Scale the thread and account brief sync to your CRM.
Mail goes only from inboxes you own, on a sending domain separate from the one your candidates and clients use, with warmup, per-inbox daily limits and a DNS check before the first send. Your main agency domain keeps its reputation for placements and timesheets.
Here is how the common options compare for a 5 to 30 person agency. Costs are typical ranges, not quotes; check with any vendor before you buy.
| Option | Typical monthly cost | What you get | Where it falls short |
|---|---|---|---|
| Recruiters doing their own business development | Hidden, often 5 to 10 hours per recruiter a week | People who know the market | BD stops whenever the desk is busy |
| A dedicated business development hire | Salary plus commission, often 6,000 USD a month or more | A full-time hunter | Ramp time, turnover, one person's capacity |
| An outsourced lead generation agency | Retainers commonly 3,000 to 10,000 USD a month | Meetings booked for you | Sends in your name with copy you rarely see |
| A staffing lead list or job-board data tool | Subscription per seat | Lists of companies that are hiring | You still have to write, send and follow up |
| OutreachAuto AI SDR | 49 to 299 USD a month billed yearly | Research, emails, follow-up, reply labels and booking from your own inboxes | No cold calling and no built-in job-postings feed |
Recruiters doing their own business development
A dedicated business development hire
An outsourced lead generation agency
A staffing lead list or job-board data tool
OutreachAuto AI SDR
The honest trade-off: dedicated staffing lead tools watch job boards and career pages for new openings, which OutreachAuto does not do. Many agencies pair the two: export the hiring companies from the lead tool as a CSV, import them into OutreachAuto, and let the AI do the research, writing and follow-up. For a closer look at the agency option, read B2B appointment setting software vs an agency.
Connect two or three inboxes on a domain kept apart from the one your recruiters use with candidates. OutreachAuto checks SPF, DKIM and DMARC and starts the warmup.
Write the industries, regions, company sizes and roles you place, plus your offer. Add your current clients and any companies you are barred from contacting, so they are never emailed.
Read the account briefs and every email before anything sends. Change the tone, cut a step or add a line about your fill rate or time to submit. Nothing goes out until a person clicks approve.
Sending runs in each hiring manager's business hours. Your recruiters read labeled replies, answer the interested ones and walk into intake calls already on the calendar.
Plant and warehouse managers rarely sit at a desk, so short, specific emails about their sites and shifts beat generic pitches. A narrow regional list makes every account worth researching.
Engineering leaders get a lot of agency email. A first line about their product, their stack or a recent launch is what separates you from the template every other firm sends.
Clinics, home health providers and outpatient groups buy from agencies that understand their setting. The account brief names the facility type and locations before your recruiter ever picks up the phone.
Few clients a year, each worth a lot. Lower volume, deeper research and a person approving every email suit the way a search firm sells. See outbound for consultancies for the same approach in professional services.
A solo recruiter or owner-led firm can start on Starter: 3 inboxes, 1,500 new contacts a month and 1 seat for 49 USD a month billed yearly. A firm with several recruiters doing business development usually fits Growth: 10 inboxes, 5,000 contacts, 5 seats and 3 workspaces (one per division or region) for 124 USD a month billed yearly, with two-way CRM sync. Larger agencies with many desks use Scale for 15 seats and 15 workspaces. All limits are on the outbound automation pricing page, and the AI SDR pricing comparison sets these plans against other AI SDR tools.
If you also want help on the candidate side, an AI recruiter that sources and screens candidates handles that job, while OutreachAuto stays on client acquisition.
Staffing agencies get clients mainly through outbound business development: emailing and calling hiring managers at companies in their niche, plus referrals from placed candidates and existing clients. An AI SDR automates the outbound part, researching each company, writing personal emails, following up and booking intake calls without taking recruiters off their desks.
The best lead generation for a staffing agency combines a list of companies that hire in your niche with personal outreach to the hiring manager and steady follow-up. Lead lists alone do not book calls. An AI SDR like OutreachAuto turns that list into researched emails, follow-ups and booked intake calls from your own inboxes.
Lead generation for a staffing agency costs anywhere from under 100 USD a month for software you run yourself to 3,000 to 10,000 USD a month for an outsourced agency retainer. OutreachAuto costs 49 USD a month billed yearly on Starter, or 124 USD on Growth for a team of up to five.
An AI SDR replaces the repetitive part of the job: research, first emails, follow-ups and scheduling. It does not replace the relationship work, such as intake calls, pricing a contract or handling a difficult client. Most firms use it so their best people spend their hours on calls with interested hiring managers.
Yes. B2B cold email to hiring managers is legal in the US under the CAN-SPAM Act if the email is honest about who sent it, includes a working unsubscribe and a physical mailing address, and honors opt-outs. OutreachAuto adds an unsubscribe link and header to every email. See cold email laws.
OutreachAuto finds companies that match the industry, size, region and roles you describe, then researches each one from its public website. It does not monitor job boards. If you track openings in a job-data tool, import those companies as a CSV and OutreachAuto runs the research, emails and follow-up.
Enter your agency website, what you place and who you place for. OutreachAuto picks a matching company, researches it and writes the first email in about a minute, so you can judge the output before you pay anything.
Your trial run covers one company and one sequence. A plan researches, writes, sends from your own inboxes, follows up, sorts replies and books meetings every month.
Billed yearly. Cancel any time.
Billed monthly. Cancel any time.
Plan
49 USDYearly, per month
99 USDMonthly
Each month
3 inboxes, 1 500 new contacts, 5 active sequences, 1 seat
Plan
124 USDYearly, per month
249 USDMonthly
Each month
10 inboxes, 5 000 new contacts, 25 active sequences, 5 seats
Growth fits a sales team of 2 to 5
Plan
299 USDYearly, per month
599 USDMonthly
Each month
30 inboxes, 12 000 new contacts, unlimited sequences within the contact limit, 15 seats
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