OutreachAuto is an AI SDR for independent insurance agencies that write commercial lines and employee benefits. It researches local businesses in the classes you want, writes a personal email to the owner or CFO, follows up from your own inboxes and books a coverage review into a producer's calendar. Plans start at 49 USD a month billed yearly, or 99 USD month to month, with no setup fee and no annual contract.
Try it once on your own agency website, no card needed.
Commercial lines growth comes from new accounts, and new accounts come from producers prospecting. The trouble is that a good producer is also servicing a book, chasing certificates and handling claims calls, so prospecting is the hour that disappears first. An AI SDR keeps outreach going every business day without that hour. It finds businesses that fit your appetite, researches each one, writes and sends the emails, follows up and books the review call. Your producers only step in when an owner says yes to a conversation.
Describe the accounts you want, for example "contractors and trades with 10 to 75 employees in Texas" or "restaurants and breweries in the Denver metro". OutreachAuto finds matching businesses, reads each public website and writes a short brief: what they do, how many locations, what kind of work they take on and one concrete reason a coverage review could be worth their time.
The first line comes from that brief. A general contractor gets an email that mentions the kind of projects on their site; a restaurant group gets one about its new location. You set the offer once (a second opinion on the program, a benefits renewal review, a workers' comp audit check) and the AI writes every email in that frame, in plain language and without promising a rate.
Most commercial policies renew once a year, so timing matters more than volume. You can import accounts with known expiration dates as a CSV and start each sequence 90 to 120 days ahead of renewal, when a business is willing to shop. Accounts without a date get a softer first touch and a dated follow-up task.
Every reply is labeled: interested, not now, wrong person, unsubscribe, out of office. "We just renewed, try me next spring" becomes a dated task for the right month instead of a forgotten thread, and "talk to our office manager" gives you a referral to follow.
Interested owners get your booking link with proposed times. The call lands in the right producer's calendar, and on Growth and Scale the thread and account brief sync to your CRM, so the producer walks in knowing the business.
Mail goes only from inboxes you own, on a sending domain kept apart from the one your service team uses for policy documents and certificates, with warmup, daily limits per inbox and a DNS check before the first send. Your main domain keeps its reputation with clients and carriers.
Here is how the usual options compare for an independent agency with 2 to 20 producers. Costs are typical ranges, not quotes; confirm with any vendor before you buy.
| Option | Typical monthly cost | What you get | Where it falls short |
|---|---|---|---|
| Producers prospecting on their own | Hidden, often 5 to 10 hours per producer a week | People who know the lines and the carriers | Prospecting stops whenever service work piles up |
| A telemarketing appointment setting firm | Retainers or per-appointment fees, often several thousand USD a month | Calls booked for you | Scripts you rarely see, mixed meeting quality |
| Purchased or shared insurance leads | Priced per lead | Inbound requests, mostly personal lines | Often sold to several agents; weak fit for commercial |
| An agency CRM or email marketing tool | Subscription per seat | Newsletters and nurture for existing clients | Not built to research and email new businesses |
| OutreachAuto AI SDR | 49 to 299 USD a month billed yearly | Research, emails, follow-up, reply labels and booking from your own inboxes | No phone calls, no SMS and no quoting or rating |
Producers prospecting on their own
A telemarketing appointment setting firm
Purchased or shared insurance leads
An agency CRM or email marketing tool
OutreachAuto AI SDR
The honest trade-off: OutreachAuto does not dial, does not text and does not touch rating or your agency management system. Calls and texts to consumers also bring TCPA consent rules that email to a business owner does not. Many agencies keep phone work with their producers and let the AI SDR start the conversation by email. For the agency option in detail, read B2B appointment setting software vs an agency.
Connect two or three inboxes on a domain kept apart from your service mail. OutreachAuto checks SPF, DKIM and DMARC and starts the warmup.
Write the classes of business, states, employee counts and lines you want to grow, plus your offer. Add current clients, carrier-restricted classes and anyone you must not contact, so they are never emailed.
Read the account briefs and every email before anything sends. Change the tone, cut a step or add a line about the carriers you represent. Nothing goes out until a person clicks approve, which keeps compliance review with your agency.
Sending runs in each prospect's business hours. Producers read labeled replies, answer the interested ones and walk into review calls already on the calendar.
General liability, property, commercial auto and workers' comp for small and midsize businesses. A narrow list by class and region makes every account worth researching, and the brief tells the producer what the business actually does before the call.
Benefits renewals land on a fixed date, and HR leads and CFOs plan them months ahead. A sequence that starts well before renewal and offers a plan review fits the way those buyers decide.
Agencies that focus on one industry (construction, trucking, hospitality, nonprofits, tech) get the most from personal emails, because they can speak to that trade's risks in the first line.
A new office or a new state needs a pipeline fast. A focused outbound list lets producers meet local owners within weeks instead of waiting on referrals. See lead generation software for agencies for teams that run outbound across several markets.
A solo producer or a small agency can start on Starter: 3 inboxes, 1,500 new contacts a month and 1 seat for 49 USD a month billed yearly. An agency with several producers usually fits Growth: 10 inboxes, 5,000 contacts, 5 seats and 3 workspaces (for example commercial lines, benefits and a new territory) for 124 USD a month billed yearly, with two-way CRM sync. Larger agencies use Scale for 15 seats and 15 workspaces. Every limit is on the outbound automation pricing page, and the AI SDR pricing comparison sets these plans next to other AI SDR tools.
Once a new client signs, the paperwork starts. If your team issues certificates for those accounts, a certificate of insurance tracking tool handles that side, while OutreachAuto stays on finding the next account.
Insurance agents get commercial clients mostly through referrals, networking and outbound prospecting: contacting business owners in the classes they write, ideally 90 to 120 days before renewal. An AI SDR automates the outbound part, researching each business, writing a personal email, following up and booking review calls for producers.
For commercial lines, the best lead generation is targeted outreach to businesses that fit your appetite, timed before their renewal, with steady follow-up. Purchased leads suit personal lines better. An AI SDR like OutreachAuto turns a list of target businesses into researched emails and booked review calls from your own inboxes.
OutreachAuto costs 99 USD a month, or 49 USD a month billed yearly on Starter, and 124 USD a month billed yearly on Growth for up to five producers. Other AI SDR tools range from about 250 USD a month to enterprise contracts above 36,000 USD a year; see the AI SDR pricing comparison.
Yes. Cold email to businesses is legal in the US under the CAN-SPAM Act if the sender is identified honestly, the email has a working unsubscribe and a physical mailing address, and opt-outs are honored. State insurance advertising rules still apply to what you claim. Phone calls and texts fall under the TCPA instead. See cold email laws.
No. An AI SDR replaces the repetitive part of prospecting: research, first emails, follow-ups and scheduling. Coverage advice, quoting, marketing the account to carriers and binding stay with licensed producers. Most agencies use it so producers spend their hours on review calls instead of cold outreach.
OutreachAuto does not pull expiration dates by itself. If you have X-dates from your own records or a data provider, import them with the accounts as a CSV and each sequence starts on the schedule you set before renewal. Without a date, the AI writes a softer first touch and books a follow-up.
Enter your agency website, the lines you write and the businesses you want. OutreachAuto picks a matching business, researches it and writes the first email in about a minute, so you can judge the output before you pay anything.
Your trial run covers one company and one sequence. A plan researches, writes, sends from your own inboxes, follows up, sorts replies and books meetings every month.
Billed yearly. Cancel any time.
Billed monthly. Cancel any time.
Plan
49 USDYearly, per month
99 USDMonthly
Each month
3 inboxes, 1 500 new contacts, 5 active sequences, 1 seat
Plan
124 USDYearly, per month
249 USDMonthly
Each month
10 inboxes, 5 000 new contacts, 25 active sequences, 5 seats
Growth fits a sales team of 2 to 5
Plan
299 USDYearly, per month
599 USDMonthly
Each month
30 inboxes, 12 000 new contacts, unlimited sequences within the contact limit, 15 seats
We noted your choice of plan. Card payment for it opens from the pricing page; your account and result stay saved.
Something went wrong on our side. Please try again in a minute.
